This class is designed for small business owners and entrepreneurs, or their employees. The course material is presented in a non-technical manner. Whether you manage your own website or have someone do it for you, you will benefit from this class.
Course outline
- Introduction to SEO
- The importance of SEO
- Understanding search engine user behaviour
- How search engines work
- How search engines rank sites
- Key characteristics of Google, Yahoo and Bing
- Choosing Your Keywords and Phrases
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- How to mine for keywords
- How to evaluate your competition
- Selecting keywords and phrases
- Web Page Optimisation
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- Adding titles and meta tags
- How to write optimised copy
- How to develop optimised coding
- Apply SEO best practices to your website to improve its search engine rankings
- Web Site Optimisation
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- How to create a search engine friendly site structure
- Creating a search engine friendly design
- Link Building
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- How link popularity works
- How to evaluate competitor sites
- How to get sites to link to yours
- How to manage your link building campaign
- Claim and optimise your free local listings on several important sites
- Web 2.0 backlinks
- Ways not to build backlinks
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- The dangers of spamming
- What to avoid
- On-Going Optimisation Management
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- Monitoring your rankings
- Getting the most out of web statistics
Class time is 10:00 a.m.- 4:30/5:00 p.m. Breaks are scheduled throughout the day and lunch is typically scheduled between 1-2 pm. We provide you with Tea, Coffee, Biscuits and other refreshments on the house. We also have a fridge and a microwave available for you to store/warm up any food you wish to bring along for your lunch.
We recommend the following courses that relate to this class: Google Adwords
| Course Duration |
1 Day |
| Course Price |
£250 |
| Scheduled Dates |
Please call us on 02084432888 to arrange dates |
| Course Times |
10:00 till 16:30 |