Dreamweaver course in north London

Search Engine Optimisation Training (SEO) for small businesses

SEO (search engine optimisation) is the process of optimising a web site to achieve a high ranking presence on the major search engines for a particular search word or phrase.

We live in an age where we are constantly flooded with offers to get your website to the "first page of Google" - now, any thinking business person will see right through such dubious propositions instantly.

You know there is no such thing as a quick fix and that SEO is an ongoing process, thus,gaining an insight into best practices as well as the professional techniques employed by SEO experts today can be one of the best business investments you make.

This class is not just a talking shop. You will work on your business in class and immediately apply the concepts discussed to your business.

This class is designed for small business owners and entrepreneurs, or their employees. The course material is presented in a non-technical manner. Whether you manage your own website or have someone do it for you, you will benefit from this class.


Course outline

Introduction to SEO
  • The importance of SEO
  • Understanding search engine user behaviour
  • How search engines work
  • How search engines rank sites
  • Key characteristics of Google, Yahoo and Bing
Choosing Your Keywords and Phrases
  • How to mine for keywords
  • How to evaluate your competition
  • Selecting keywords and phrases
Web Page Optimisation
  • Adding titles and meta tags
  • How to write optimised copy
  • How to develop optimised coding
  • Apply SEO best practices to your website to improve its search engine rankings
Web Site Optimisation
  • How to create a search engine friendly site structure
  • Creating a search engine friendly design
Link Building
  • How link popularity works
  • How to evaluate competitor sites
  • How to get sites to link to yours
  • How to manage your link building campaign
  • Claim and optimise your free local listings on several important sites
  • Web 2.0 backlinks
Ways not to build backlinks
  • The dangers of spamming
  • What to avoid
On-Going Optimisation Management
  • Monitoring your rankings
  • Getting the most out of web statistics

Class time is 10:00 a.m.- 4:30/5:00 p.m. Breaks are scheduled throughout the day and lunch is typically scheduled between 1-2 pm. We provide you with Tea, Coffee, Biscuits and other refreshments on the house. We also have a fridge and a microwave available for you to store/warm up any food you wish to bring along for your lunch.

We recommend the following courses that relate to this class: Google Adwords

Course Duration 1 Day
Course Price £250
Scheduled Dates Please call us on 02084432888 to arrange dates
Course Times 10:00 till 16:30