The Essentials:
• How to create and manage a well-structured Google campaign
• How to carry out effective keyword research
• How to get maximum traffic to your site for minimal outlay
• How to acquire more customers
• How to effectively market your business geographically
vLearn powerful techniques to boost your CTR (clickthrough rate)
In Addition:
• How to avoid the most common and costly mistakes that are costing many a fortune in clicks!
• Powerful tips, tools and techniques to multiply your ROI
• How to minimise your CPC (Cost per click) for each keyword
• Using Google Analytics to refine your campaigns
• How to effectively market your business geographically
• How to evaluate the level of competition in your sector
Course outline
- Introduction to online advertising & Google AdWords
- Types of online advertising
- Basics of pay-per-click advertising
- Introduction to AdWords
- Features
- Benefits
- Basic terminology
- Account navigation
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- Adding content
- Creating an account
- Understanding Campaign, Ad Group, and Keyword statistics
- Editing Campaign Settings
- Editing CPCs
- Account tools
- Billing & Reports
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- Report Center
- Billing Summary Page
- Billing cycle
- Beginning Optimisation
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- Choosing Keywords
- Creating compelling ad text
- Proper account structure
- Language & Location Targeting options
- Advanced optimisation techniques
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- Optimise to increase conversions
- Optimise to increase traffic
- Optimise to increase Quality Score
- Optimise for Google Network
- Ad types (Image, Flash, Video)
- Site targeting
- CPM bidding
- Bidding strategies
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- Tracking ad performance
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- Conversion Tracking
- Google Analytics
- Advanced AdWords tools & features
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- AdWords Editor
- Bulk Edit Tools
- Troubleshooting
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- "Why can't I see my ad?"
- Billing & payment options
- Common errors and how to avoid them
Class time is 09:30 a.m.- 5:00/5:30 p.m.Breaks are scheduled throughout the day and lunch is typically scheduled between 1-2 pm. We provide you with Tea, Coffee, Biscuits and other refreshments on the house. We also have a fridge and a microwave available for you to store/warm up any food you wish to bring along for your lunch.
USB with workshop materials
Complimentary tools to help you
Course Duration |
1 Day |
Course Price |
£297 |
Scheduled Dates |
Please call us on 02084432888 to arrange dates |
Course Times |
10:00 till 17:00 |
If you can't come to us we can come to you! This course is available as individual 1:1 tuition or small groups at your office as well as at our centre. Please click here for more information.