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Goole Adwords mastery Workshop

"HOW TO BOOST YOUR TARGETED TRAFFIC, SEND YOUR CONVERSION RATE SKYWARD, AND SLAY YOUR COMPETITION FOR GOOD ALL IN ONE DAY!"

Frustrated at your Google Adwords Campaign Results? Want to Really Learn How To Put Together a Great Campaign, Time After Time? Then Read on…

Have you experienced any of the following:

• Been advised to use Google Adwords and not known where to start?
• Low click through rates on your keywords
• Spent a fortune on clicks with no sales to show for it?

…if you answered yes to any of the questions above, you've come to the right place!

If you have ever set up your own Google campaign you will know how easy it is to get started - hey, you can even have a campaign up and running and showing ads in 15 minutes. But then sit back and watch how quickly the money drains away without the results you desperately hoped for…

Join us in a one-day intensive seminar where you will learn all you need to know about using Google to boost your website traffic and skyrocket your online income!
Scheduled Course Dates and Prices

Duration: 1 Day

Scheduled Course Price: £297

Scheduled Dates: spacer TBC / Contact us for more information
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If you can't come to us we can come to you! All courses are available as individual 1:1 tuition or small groups at your office as well as at our centre. Please click here for more information.

What Will You Learn

The Essentials:
• How to create and manage a well-structured Google campaign
• How to carry out effective keyword research
• How to get maximum traffic to your site for minimal outlay
• How to acquire more customers
• How to effectively market your business geographically
vLearn powerful techniques to boost your CTR (clickthrough rate)

In Addition:
• How to avoid the most common and costly mistakes that are costing many a fortune in clicks!
• Powerful tips, tools and techniques to multiply your ROI
• How to minimise your CPC (Cost per click) for each keyword
• Using Google Analytics to refine your campaigns
• How to effectively market your business geographically
• How to evaluate the level of competition in your sector

Performance-Based objective  

Course Outline

Introduction to online advertising & Google AdWords
• Types of online advertising
• Basics of pay-per-click advertising
• Introduction to AdWords
• Features
• Benefits
• Basic terminology

Account navigation
• Creating an account
• Understanding Campaign, Ad Group, and Keyword statistics
• Editing Campaign Settings
• Editing CPCs
• Account tools

Billing & Reports
• Report Center
• Billing Summary Page
• Billing cycle

Beginning Optimisation
• Choosing Keywords
• Creating compelling ad text
• Proper account structure
• Language & Location Targeting options

Advanced optimisation techniques
• Optimise to increase conversions
• Optimise to increase traffic
• Optimise to increase Quality Score
• Optimise for Google Network
• Ad types (Image, Flash, Video)
• Site targeting
• CPM bidding

Bidding strategies
• Budget Optimiser

Tracking ad performance
• Conversion Tracking
• Google Analytics

Advanced AdWords tools & features
• AdWords Editor
• Bulk Edit Tools

Troubleshooting
• "Why can't I see my ad?"
• Billing & payment options
• Common errors and how to avoid them

What Else Is Included

USB with workshop materials
Complimentary tools to help you

Course Times

Class time is 09:30 a.m.- 5:00/5:30 p.m.

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