Course Subjects

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Google Adwords mastery Workshop


Frustrated at your Google Adwords Campaign Results? Want to Really Learn How To Put Together a Great Campaign, Time After Time? Then Read on…

Have you experienced any of the following:

Been advised to use Google Adwords and not known where to start?
Low click through rates on your keywords
Spent a fortune on clicks with no sales to show for it?

…if you answered yes to any of the questions above, you've come to the right place!

If you have ever set up your own Google campaign you will know how easy it is to get started - hey, you can even have a campaign up and running and showing ads in 15 minutes. But then sit back and watch how quickly the money drains away without the results you desperately hoped for…

Join us in a one-day intensive seminar where you will learn all you need to know about using Google to boost your website traffic and skyrocket your online income!

Scheduled Course Dates and Prices

Duration: 1 Day

Scheduled Course Price: £297

Scheduled Dates: spacer TBC / Contact us for more information

If you can't come to us we can come to you! All courses are available as individual 1:1 tuition or small groups at your office as well as at our centre. Please click here for more information.

What Will You Learn

The Essentials:
How to create and manage a well-structured Google campaign
How to carry out effective keyword research
How to get maximum traffic to your site for minimal outlay
How to acquire more customers
How to effectively market your business geographically
vLearn powerful techniques to boost your CTR (clickthrough rate)

In Addition:
How to avoid the most common and costly mistakes that are costing many a fortune in clicks!
Powerful tips, tools and techniques to multiply your ROI
How to minimise your CPC (Cost per click) for each keyword
Using Google Analytics to refine your campaigns
How to effectively market your business geographically
How to evaluate the level of competition in your sector

Performance-Based objective  

Course Outline

Introduction to online advertising & Google AdWords
Types of online advertising
Basics of pay-per-click advertising
Introduction to AdWords
Basic terminology

Account navigation
Creating an account
Understanding Campaign, Ad Group, and Keyword statistics
Editing Campaign Settings
Editing CPCs
Account tools

Billing & Reports
Report Center
Billing Summary Page
Billing cycle

Beginning Optimisation
Choosing Keywords
Creating compelling ad text
Proper account structure
Language & Location Targeting options

Advanced optimisation techniques
Optimise to increase conversions
Optimise to increase traffic
Optimise to increase Quality Score
Optimise for Google Network
Ad types (Image, Flash, Video)
Site targeting
CPM bidding

Bidding strategies
Budget Optimiser

Tracking ad performance
Conversion Tracking
Google Analytics

Advanced AdWords tools & features
AdWords Editor
Bulk Edit Tools

"Why can't I see my ad?"
Billing & payment options
Common errors and how to avoid them

What Else Is Included

USB with workshop materials
Complimentary tools to help you

Course Times

Class time is 09:30 a.m.- 5:00/5:30 p.m.

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