Search Engine Optimisation training course

SEO (search engine optimisation) is the process of optimising a web site to achieve a high ranking presence on the major search engines for a particular search word or phrase.

As 80 to 85 percent of visitor traffic is delivered to web sites through search engines, SEO training can be one of the best business investments you make.

In the highly competitive world of e-commerce, SEO training is recognised for delivering quantifiable benefits to your online business, in terms of ROI (return on investment).

Scheduled Course Dates and Prices

Duration: TBC Days

Scheduled Course Price: TBC

Scheduled Dates:

TBC

If you can't come to us we can come to you! All courses are available as individual 1:1 tuition or small groups at your office as well as at our centre. Please click here for more information.

Who Should Attend

Our comprehensive beginners' SEO training course is aimed at clients with little or no search engine optimisation experience.

The SEO beginner training days are learning-orientated, whilst also being relaxed, friendly and engaging events, suitable for delegates from all types of business backgrounds.

Performance-Based objective

Course Outline

Introduction to SEO
• The importance of SEO
• Understanding search engine user behaviour
• How search engines work
• How search engines rank sites
• Key characteristics of Google, Yahoo and MSN
• The basic structure of a web page

Choosing Your Keywords and Phrases
• How to mine for keywords
• How to evaluate your competition
• Selecting keywords and phrases

Web Page Optimisation
• Adding titles and meta tags
• How to write optimised copy
• How to develop optimised coding

Web Site Optimisation
• How to create a search engine friendly site structure
• Creating a search engine friendly design

Spam
• The dangers of spamming
• What to avoid

Link Building
• How link popularity works
• How to evaluate competitor sites
• How to get sites to link to yours
• How to manage your link building campaign

On-Going Optimisation Management
• Monitoring your rankings
• Getting the most out of web statistics

Course Times

Class time is 10:00 a.m.- 4:30/5:00 p.m. Breaks are scheduled throughout the day and lunch is typically scheduled between 1-2 pm. We provide you with Tea, Coffee, Biscuits and other refreshments on the house. We also have a fridge and a microwave available for you to store/warm up any food you wish to bring along for your lunch.

Related Courses

We recommend the following courses that relate to this class: Google Adwords

Privacy Statement | Terms and Conditions| Site Map