Dreamweaver course in north London

Google Adwords mastery Workshop


Frustrated at your Google Adwords Campaign Results? Want to Really Learn How To Put Together a Great Campaign, Time After Time? Then Read on…

Have you experienced any of the following:

• Been advised to use Google Adwords and not known where to start?
• Low click through rates on your keywords
• Spent a fortune on clicks with no sales to show for it?

…if you answered yes to any of the questions above, you've come to the right place!

If you have ever set up your own Google campaign you will know how easy it is to get started - hey, you can even have a campaign up and running and showing ads in 15 minutes. But then sit back and watch how quickly the money drains away without the results you desperately hoped for…

Join us in a one-day intensive seminar where you will learn all you need to know about using Google to boost your website traffic and skyrocket your online income!

The Essentials:
• How to create and manage a well-structured Google campaign
• How to carry out effective keyword research
• How to get maximum traffic to your site for minimal outlay
• How to acquire more customers
• How to effectively market your business geographically
vLearn powerful techniques to boost your CTR (clickthrough rate)

In Addition:
• How to avoid the most common and costly mistakes that are costing many a fortune in clicks!
• Powerful tips, tools and techniques to multiply your ROI
• How to minimise your CPC (Cost per click) for each keyword
• Using Google Analytics to refine your campaigns
• How to effectively market your business geographically
• How to evaluate the level of competition in your sector

Course outline

Introduction to online advertising & Google AdWords
  • Types of online advertising
  • Basics of pay-per-click advertising
  • Introduction to AdWords
  • Features
  • Benefits
  • Basic terminology
Account navigation
  • Adding content
  • Creating an account
  • Understanding Campaign, Ad Group, and Keyword statistics
  • Editing Campaign Settings
  • Editing CPCs
  • Account tools
Billing & Reports
  • Report Center
  • Billing Summary Page
  • Billing cycle
Beginning Optimisation
  • Choosing Keywords
  • Creating compelling ad text
  • Proper account structure
  • Language & Location Targeting options
Advanced optimisation techniques
  • Optimise to increase conversions
  • Optimise to increase traffic
  • Optimise to increase Quality Score
  • Optimise for Google Network
  • Ad types (Image, Flash, Video)
  • Site targeting
  • CPM bidding
Bidding strategies
  • Budget Optimiser
Tracking ad performance
  • Conversion Tracking
  • Google Analytics
Advanced AdWords tools & features
  • AdWords Editor
  • Bulk Edit Tools
  • "Why can't I see my ad?"
  • Billing & payment options
  • Common errors and how to avoid them

Class time is 09:30 a.m.- 5:00/5:30 p.m.Breaks are scheduled throughout the day and lunch is typically scheduled between 1-2 pm. We provide you with Tea, Coffee, Biscuits and other refreshments on the house. We also have a fridge and a microwave available for you to store/warm up any food you wish to bring along for your lunch.

USB with workshop materials
Complimentary tools to help you

Course Duration 1 Day
Course Price £297
Scheduled Dates Please call us on 02084432888 to arrange dates
Course Times 10:00 till 17:00

If you can't come to us we can come to you! This course is available as individual 1:1 tuition or small groups at your office as well as at our centre. Please click here for more information.