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Corporate ID is probably one of the most important marketing elements of any business and is often neglected. If your Corporate ID does not look the part or represent your business positively, it will be doing more harm than good. Corporate ID influences all your marketing material, clients, suppliers and employees alike.
When starting a Corprate ID, whether it be a re-brand or a new business, we take into consideration the company's target audience, visibility of the logo, which colours to use and whether it should be an abstract or representative image. It may need to translate into different sizes and media. Our clients inevitably see their investment in their brand and corporate identity as an essential foundation for their business.
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